Acquisition channels

Disclaimer

The partner programme is new and we have no aggregated partner data yet. What follows are market reference points and observations from running our own product — not measured statistics of ours. Test them against your audience.

What usually works

1. Niche Telegram channels. A technical or topic-specific audience converts noticeably better than a mass one. A channel has a finite life; plan replacements early.
2. Private communities (Discord and similar). A costlier lead, better retention — people arrive on a recommendation from inside their own circle.
3. Fresh blocks. Demand spikes in the first days after a specific service is blocked and fades quickly. Whoever already has a warm channel wins it.
4. SEO against a concrete pain ("how to open X"). Slow, but it does not fade and does not depend on a platform.

What usually does not

• Cold ads in mass channels: noise and a high ban rate.
• Instagram and TikTok: VPN content gets removed and reach is throttled.
• SEO on generic queries like "buy VPN" — that is where the incumbents spend.

What we contribute

• A marketing kit in the dashboard under "Marketing": ready-to-paste copy with your name already substituted.
• A blog on your domain — the "Blog" section of the dashboard, posts with per-locale translations. This is the working instrument behind point 4.
• A referral programme inside your brand: your codes, your commission rate, your attribution log. Your customers bring your customers; our main brand takes no part in it.

We do not interfere with partner marketing. A "what is working now" report across aggregated partner data is planned for when there are enough partners for such a report to mean anything.