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Pricing

How not to go broke on acquisition and avoid a race to the bottom.

Minimum price floor

We don't allow pricing below $2.99/mo for Starter (per our data, that's breakeven for the lowest tier including infrastructure cost). Partners who go below get a warning, then an auto-suspend.

Geo multipliers

The dashboard supports automatic geo multipliers:

  • RU/CIS — ×0.7
  • LATAM — ×0.8
  • Asia — ×1.0
  • NA/EU — ×1.3

Applied transparently to end users (they see their own price).

Churn management

Our data on churn drivers:

  • Connection errors (>3 fails in the first week) — 40% churn.
  • Unexpected renewal charges — 25% churn.

Tips:

  • Enable 1-click renewal reminders 3 days before the charge.
  • Make sure your support responds within 1 hour during the first week — that's the most sensitive window.