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Pricing
How not to go broke on acquisition and avoid a race to the bottom.
Minimum price floor
We don't allow pricing below $2.99/mo for Starter (per our data, that's breakeven for the lowest tier including infrastructure cost). Partners who go below get a warning, then an auto-suspend.
Geo multipliers
The dashboard supports automatic geo multipliers:
- RU/CIS — ×0.7
- LATAM — ×0.8
- Asia — ×1.0
- NA/EU — ×1.3
Applied transparently to end users (they see their own price).
Churn management
Our data on churn drivers:
- Connection errors (>3 fails in the first week) — 40% churn.
- Unexpected renewal charges — 25% churn.
Tips:
- Enable 1-click renewal reminders 3 days before the charge.
- Make sure your support responds within 1 hour during the first week — that's the most sensitive window.